Artype is an ongoing collection of typefaces by Andy Peat – type designer, graphic designer and artist.

Packaging design for healthy living

Philips packaging to introduce a portable fitness music player, for your healthy lifestyle. Requiring a full set of marketing assets.

The project involved brainstorming and developing ideas across all touch points; including naming, creative strategy, branding, packaging, retail and marketing communications. 

The packaging design, a BPA free water bottle packaging, was the first of its kind and Awarded the iF Design Award, 2010

Created: May 2009
while at Philips Design

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